Cove
Packaging and Shopify visuals for a small-batch organic coconut oil brand.
A small brand that needed to look more established
Cove sells cold-pressed coconut oil in glass. The product had a strong story, but the packaging and online presentation did not yet communicate the same level of quality.
Clearer hierarchy, warmer visual language
The work focused on making the product easier to understand at a glance, while keeping the identity natural and understated. The same visual principles were then carried into the Shopify presentation.
Identity
A simple visual system built around typography, restrained colour and clear information hierarchy.
E-commerce
Product pages and storefront visuals designed to feel consistent with the physical packaging.
One visual language across packaging and web
The result is a more consistent brand presentation where the jar, product photography and online store feel like parts of the same system.