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PriceHub.AI shopping interface displayed on a laptop
PRODUCT DESIGN · AI R&D

PriceHub.AI

PriceHub.AI is a shopping product in development that connects natural-language questions with verified product data, pricing and real market information.

ROLE
Product Design · AI R&D
TIMELINE
Ongoing project · 2025–2026
FOCUS
Product · UX/UI · AI R&D
PriceHub.AI in a nutshell

Just ask

A shopper asks a normal buying question. PriceHub.AI connects it with product and market data and returns an answer designed to help with a specific decision.

The problem

People don’t shop in specifications

A shopper rarely starts with a list of technical parameters. They know what they need: a laptop for video editing under €2,000, a robot vacuum within a certain budget, or headphones that are worth buying right now.

A natural shopping request compared with the technical filters of a traditional product catalog
Product idea

From a natural question to a useful answer

PriceHub.AI first needs to understand the shopper’s intent and connect it with the product catalog, pricing, availability and other relevant data. The result should not be just generated text, but an answer that helps with a real buying decision.

UX principle

An answer doesn’t have to be just text

Some questions need more than another paragraph. PriceHub.AI can combine a concise conclusion with the current price, its position in the price history, retailer offers and a relevant next action.

PriceHub.AI answer combining a buying recommendation with tracked price range, retailer offers and price tracking
Product reasoning

Not just the current price, but the market context

When the question is whether to buy now or wait, today’s price alone is not enough. The PriceHub.AI concept can also use price history and patterns from previous product generations to give the answer useful context for that decision.

Interaction model

The interface adapts to the question

One conversation does not have to return the same type of answer every time. Depending on the shopper’s intent, the response can become a recommendation within a budget, a deal check, a retailer comparison or a summary of owner feedback.

Four PriceHub.AI response patterns for product recommendation, discount verification, owner insight and retailer comparison
R&D

A product system, not just a chatbot

Several layers sit behind each answer — intent understanding, product data, current prices, availability and the logic that decides what the shopper should see at that moment.

PriceHub.AI R&D concept showing an AI processing and user context view on a laptop
Current stage

The product is still in development

PriceHub.AI is gradually moving from product exploration toward a working interface prototype. The concepts in this case study help define the interaction model, response patterns, information hierarchy and visual direction. The interface will continue to evolve through prototyping and testing.

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